Here is how to format an email to work with hotels and hospitality companies as a creator! Make sure to have an up to date portfolio ready to show your work!
Sample Pitch Email
Below is real sample pitch email I sent last year that landed me a hosted stay:
Hi ABC HOTEL Team,
Popping into your inbox to introduce myself – I’m Emily Croslin (better known as @helloemilyerin), a St. Petersburg, Florida-based lifestyle and fashion influencer and blogger. As I mentioned, I am located in St. Pete and I love spending time at our local beaches! In fact, one of my favorite things to do is make a day trip down to AMI to enjoy the sugary white sand down there. I love highlighting the Florida lifestyle and encouraging others to visit the area and see all that we have to offer! Recently, I stumbled upon your property and it’s safe to say, I’m OBSESSED! I love the luxurious resort feel and would love the chance to share more about your property with my Florida-based audience.
Would you be open to discussing a collaboration between ABC HOTEL and Hello Emily Erin? I would love to feature your resort on my Instagram account and blog and promote the idea of social-distanced “staycation.” With this, I can highlight the beautiful pool area, a social-distanced brunch or cocktails outdoors, stylish rooms, and any policies your team has implemented since the pandemic to ensure safety for guests. In exchange for a two-night stay at your hotel, I can provide an Instagram post (with photos you can use on your pages!), stories, and a dedicated blog post. In the blog post, I will provide a dedicated write up for your property, including photos and links to booking websites and optimized search terms. For a sample of this type of content, I recently shared a dedicated write-up on my blog for a Marriott Bonvoy property, The Sarasota Modern. I also shared this post on Pinterest on my account with 60,000 monthly views.
For a little more information about my brand, I’d be happy to share my media kit for a deeper dive into my audience, past branded collaborations, and opportunities available. Additionally, you can view my portfolio and website here, which showcases some of my past branded work. You can view sample hotel stay posts from my stay at the Sarasota Modern here, here, here, and here.
For added context, this week on Instagram (the past 7 days) I’ve received:
54,319 impressions
12,920 reach
2,230 actions taken on my account
Engagement rate: 4.39%
My audience breakdown is as follows:
18,000 followers
70% women
22% in 18-24 range
45% in 25-34 range
Please let me know if you have any questions. I hope to partner up soon!