Posing Guide

HOW TO POSE: models & clients

So how do you cope in a situation like that?

You'll most likely be feeling:

- anxious

- stressed

- unsure of what to do or say

- desperate to seem professional and like you know what you're doing.

How do I know you'll be feeling like that? Because that's how I felt for years! (And sometimes still do). 

So here are a few quick tips on posing inexperienced models. 

1. Talk to them during hair and make up:

To often photographers will set up their make up artist and hair dresser, and disappear to fiddle with lights or cameras. Don't be that person! Of course, do what you need to do, but definitely make sure that you take the time to go and chat with your model. Ask them questions about themselves (ie. how long have they been modelling? How did they get scouted? Do they enjoy modelling?). 

By asking questions, you break the ice, and make your model feel comfortable around you. You want them to feel like they can trust you, and be vulnerable around you. 

2. Ask them how they're feeling - often

It's easy to start shooting, and then never ever ask your model how they're feeling. I now make a point of frequently checking in. It's little things like saying: "How are you doing? Do you need a break? Can I get you a glass of water or anything?" Often models are young, and might feel pressure to not say something if it's bothering them. 

Your model is arguably the most important person on your shoot, so you want them to look and feel their best, right?! 

3. Do they want a closed set? 

If they're inexperienced, they'll probably feel shy. Not always, mind you, but from my experience if they're just starting out, the last thing that they'll want is 10 people staring at them while they pose. So be gentle and kind - ask them if they'd prefer a closed set! Would they feel more confident if it was just you and her/him? If so, kindly ask the rest of your team to pop into another room. 

You'll find that as the shoot goes on, and as she/he gains in confidence, they'll be happier for the rest of the team to come back in. 

4. Play music

A really quick way to make a model feel comfortable, and make posing easier, is to play music that they like. I always make a point of letting the model pick her music. If you put on what you like, she/he may hate it! And what will that do? Probably not help them move. So ask them what music they like, and play that. 

5. Give lots of direction

I know that this can be the hardest thing when you're just starting out, or you feel pressure with an inexperienced  model, but trust me, talking to your model and telling her/him what you want them to do is going to make the WORLD of difference. If you simply say "GO!" and then hide behind your camera throughout the whole shoot, what you'll find is your model will stay in one pose throughout most of the shoot. You'll get the same shot over and over, and end up feeling frustrated that you didn't get the shot you wanted.

Don't expect your model to know what to do, or to move easily. It takes a lot of experience for a model to know what she's doing, so help her out and give her direction. 

6. Have a posing guide nearby

Obviously, to give direction you need to know what to say! This is what stumps a lot of photographers, me included. Our minds go blank! We can't think of a pose we want them to do.

There is an easy solution to this! Have a posing guide nearby at all times. 

I NEVER go onto a shoot without some kind of pose inspiration. Some photographers might feel like it's "cheating" to look at other poses and ask your model to do that, but I promise you that it's not. 

For one, being able to show your model a photograph of what pose you'd like them to do make its SO much easier for them to understand what you want. There is nothing worse than trying to explain what you want someone to do with their body. It's hard work! So help you and your model out by just showing them a photo. 

Another big tip is to ask your team! Don't be shy about asking them what ideas they have. I do this all the time, and sometimes my team come up with the best poses. 

7. Ask them to move a lot  

One of big problem a lot of photographers encounter is that their model will find one pose, and hold it for 10 frames. You then go back over your images and realise that you've taken the same image 100000x. There's a simple solution to this - ask them to move a lot! 

I explain this simply and say: "Every time you hear the click of my camera, just move ever so slightly. Even if it's just the tilt of a head, or the shift of your weight to the other side of your model, every movement, no matter how small, makes for a different image."

8. Slow down. Think. 

The biggest tip is this: slow dooooown. When we're stressed, or feeling intimidated, the tendency is to rush. We want to rush through that stress and get it over and done with. I promise that if you slow down, and take your time with your shots, to get the pose exactly right and how you want it, you'll get amazing images, no matter how experienced your model is, or isn't!  

ELEVATED Personal Branding session

ELEVATED Personal Branding session

Setting Yourself Apart

In a competitive direct sales landscape, having top-notch branding photography can set you apart. It shows that you're willing to invest in your brand's image, signaling commitment and dedication to your customers. It also helps you create a unique visual identity that differentiates you from the competition.

Read More

5 Best Branding Investments For Your Business

Read on for my top 5 best branding investments you can make in your small business (creative or not!).

  1. Photography. This is a BIG one. We are in a visual economy. Images are everything. If you don’t have right photos to tell your story and connect with potential customers (hint: people like to work with other people, not just slick marketing copy, stock photos and patterns) you’re probably not going to love the way your site looks or feels. This is especially true with businesses just starting out! Invest in photography that shows you and your process. Don’t have a lot of finished product yet? That’s ok, focus more on yourself and your skills. If you don’t have the money for a custom site just yet, use Squarespace to get started and bring some business in the door. Save up the cash for the fancy non-template site. Your photography goes such a long way in telling your story and attracting the right clients. Don’t underestimate it!

  2. Brand Identity. Ok, this one isn’t going to surprise you. Investing in the right designer that understands your business on a deeper level and can reflect your values through design is so important. None of this premade logo stuff that looks like everyone else. Find someone who wants to dig into your business and create something tailored to your brand and mission. Design breeds trust and attracts the right people for your business. You can’t afford to have something that doesn’t fit. The great news is, there are so many awesome designers out there! Just looking through Pinterest is proof that there are talented creatives to fit any budget. Take the time to find the right one for your personality and style. Or, chat with me!

  3. Website. We all know a great website is one of the biggest choices we make in business. This is the proverbial face of your business. Your storefront and your office. No matter where you are in your business journey, one thing is for certain – a beautiful site is a must. A site that doesn’t work (yikes) or isn’t well thought out is going to work against you and can repel potential customers. You need to stand out in the saturated online marketplace and a beautiful, detailed site design can make all the difference. Just think how those gorgeous photos you invested in are going to look online!

  4. Photoshop or Illustrator (my personal fave). Or Canva. Or whatever you are comfortable with in order to make beautiful, shareable branded images to promote your business. You have the brand design. You have the photos. You have the site. Now you need to share it. I always recommend my clients get comfortable with a creative program (it’s way easier than you think) to create their own designs to share on social media. Since I give them so many elements, it’s easy to put together something that looks gorgeous and is cohesive with their branding. Sharing images like these drives traffic to your site! It’s an investment of time and a little money that will pay you back exponentially.

  5. Yourself. Finally, the best investment you make in your business is in yourself. Not to get all cheesy here but the truth is that you are your best brand asset. You’re the ambassador, marketer, and creative director, among 100 other titles. Your individual skills, talent, and personality are what makes your business unique, so don’t try to be like everyone else. Invest in yourself by constantly learning whether through courses, workshops or classes. Reach out to other business owners in your industry (yes, even your competitors), and get yourself out there. Stay healthy and don’t isolate yourself! Stay inspired and don’t work yourself to death. Think of yourself as the batteries of the brand. The goal is to grow a sustainable business and magnetic brand, so take care of its number one asset first.

How to Plan a Brand Photoshoot

Plan Your Brand Photoshoot

TIMING IS EVERYTHING

Just because you know a great photographer who has offered you a deal doesn’t mean it’s the right time. The best time to get professional photography is after a clear branding strategy session. Ensure you have the look, feel and content ready to support your vision. Without the supporting framework, you won’t be able to communicate exactly what you need to your photographer (which means ending up with images that don’t quite fit your brand).

FIND THE RIGHT PHOTOGRAPHER

Finding an experienced photographer – not your cousin who’s great at iPhone photos – will prepare you to have the best experience possible. Scroll through hashtags on Instagram (such as #orlandophotographers and pop in your city) and look for a similar aesthetic to your brand that you’ve outlined during your branding strategy session.

Once you’ve got your photographer, check out their reviews on Facebook and Google. Look for things such as:

  • The photographer makes you feel comfortable/not awkward

  • The photographer helps pose you

  • The photographer has been booked multiple times

I look at these key phrases so that I know I will feel comfortable with the photographer and that I won’t have to worry about posing or anything like that day of the shoot. As well, make sure you have someone who is behind the brand vision and passionate about documenting and creating content that is unique to your brand. You can learn a lot through just communicating them after sending a lead form or just sending them a quick IG message. You want to find someone you connect with so that you can build a relationship – communication is everything!

SET UP INSPIRATION BOARD

I like to set up a Pinterest board for each photoshoot to get ideas for posing, props and styling. Share this Pinterest board with your photographer so that they know what you are looking for during your shoot! I will also drop in photos from the locations that we are visiting so that the photographer can get some ideas as well. Keep in mind that the photographer is the expert, so be open to their input and unique perspective.

SCOUT LOCATIONS

Just like in real estate, choosing your location matters. Decide if you want a clean studio look, vibrant outdoor areas or perhaps a coffee house setting. Choose spots that are YOU! And check each option out beforehand to ensure you’ll be able to get the photos you like. For example, your favorite coffee house may make for great photos but it won’t work if there happens to be a large crowd on the day you go. With outdoor photos, weather is a factor so choose your primary location but have an alternative in mind, just in case.

Your photographer may also have some ideas for locations – but I still like to have 3-4 locations on deck. Usually my sessions are 2 hours and we spend about 30-45 minutes at each location. Keep in mind that your first photoshoot may take a little bit longer. I’ve luckily been able to  have some photoshoots in my pocket, so we can get in and out quickly because I know exactly what I need.

My photographer, Christine Wozz, mentions this about location scouting:

If you brand mission and goal for your look is clean and muted pure whites (like yours) you don’t want to shoot at locations with lots of brick and greenery! You want clean neutral colors whites and tans. This will help your edits! More is less the focus needs to be on your and your mission statement so make sure to not use distracting backgrounds.

Be open to communicating your location ideas with your photographer so they can not only think about the best lighting but make sure your location matches what you are wanting to achieve with your brand.

NOTE! Make sure to see that the locations you are looking for are open. Or you’ll be like me and get to a location that is closed on a Monday… Still mad at myself about that!

Scheduling Note: I like to schedule my shoots early in the week to avoid crowds. It’s quieter and I find that we are not as much as a disturbance.

Etiquette note! I ALWAYS go up to the counter when I order my coffees and talk to the barista or owner to make sure they are ok with us being there. Just letting them be aware that you’ll have a photographer and try to be as discreet as possible is a nice gesture. I also like to leave a higher tip when I order the coffee.

YOUR OUTFITS MAY MAKE OR BREAK YOUR PHOTOSHOOT

I’ve found that the more comfortable I am with what I am wearing, the better the photos come out.

Choose from a pre-determined color palette that compliments your location – and most importantly your brand colors. An outdoor shoot in a vibrant summer dress won’t sit well on your website if you utilize muted colors. And always take a couple of backup options – this is useful when you realize an outfit doesn’t match as well as you thought in person. It’s also useful if your photographer works faster than you thought and you end up with leftover time – don’t take more photos in clothes you’ve already worn – mix it up and maximize your session! As well, consider the seasons. If you’re planning to use these photos throughout the weather changes then consider choosing outfits that don’t look like they go with any specific season.

PLAN OUT YOUR PROPS

Here’s a quick list for the props that I like to bring with me. With Be Bold Design Studio, it’s important for me to have some flatlay options and more working photos so keep in mind your industry for the appropriate props.

Magazine (Fashion blogger? Pick some fashion magazines. Creative? There are a ton of beautifully designed creative/entrepreneur magazines available at Barnes & Noble.)

  • Sunglasses

  • Regular Glasses (In real life, I’m always wearing my glasses so I’ll pop these on. It’s me, it’s authentic and I encourage you to not be afraid to be yourself!)

  • Cardigans + Jackets (These add variety to your photos! I’ll start a session at a location with one cardigan, take it off for some photos and may add another cardigan again for variety so it isn’t super obvious I am using the same photos for several weeks)

  • Confetti (a fun way to celebrate a launch!)

  • Toothbrush + toothpaste (I am usually drinking coffee during the sessions and like to brush my teeth in between each location!)

That’s a rough list, but you get the idea! Bring variety and change it up during the shoot. I found that having more props give me variety with my photography and something to hold on/do during the photoshoot. Check out my brand photoshoot day of checklist at the end of this blog to for my free printable!

SHOT LIST

This may get a little Type A, but it helps me feel as calm and confident going into the photoshoot. You don’t want to show up to the shoot and then just be standing there unsure of what to do, so having an idea of what you need helps prevent. Often, I’ll write down a quick list of shots that I need and if during the shoot I have trouble thinking of what to next, I’ll check that list. Often it includes flat lays, me using my phone or computer, etc.

After the Brand Photoshoot

BE PATIENT

It takes about 2-3 weeks to get your photos back. I have so much respect for photographers because oftentimes they spend hours during the editing process. Their job is just beginning during the photoshoot! Plan the photoshoot far enough ahead of when you need the photos to allow for the editing process.

SLOWLY RELEASE YOUR PHOTOS

This relates to Instagram. Slowly release these photos and make your purchase last – mix them up so that you are not posting photos of you in the same place and same outfit. You don’t need to share these new photos with your audience all at once. I recommend using a scheduling tool, to plan the overall aesthetic of your feed and make sure no outfits look are too overdone. Also, remember, don’t just post photos of yourself.